Privacy Policy

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We value your privacy and appreciates the importance of your trust. We have set forth this Privacy Policy to explain how we collect, protect, and use your information as part of our “Platforms.” These “Platforms” include, without limitation, our company website (the “Website”), sponsored social media platforms, web pages, mobile sites and mobile apps.

Please review the following terms of this Privacy Policy carefully. If you do not agree with the Privacy Policy, then you do not have the right to view, access, purchase any product from or otherwise use this Website and, accordingly, you should not do so. Your use of this Website constitutes your acceptance of our Privacy Policy.

Information We Collect

Information Provided by You:
We may collect your personal information (“Personal Information”). “Personal Information” is information that can be used to identify you individually, and includes items such as your name, home address, e-mail address, telephone number, demographic information, and/or payment information, such as your account or card number, if used to make a purchase from our Website. The type of Personal Information that we may collect depends on your use of this Website and what information you provide to us. For example, if you register an account on this Website, make a purchase, opt-in to receive emails or other communications, we collect and store the information that you provide to us. We may also ask you to provide other information, such as demographic information, or opinions or statements pertaining to products offered on our Website, and this information may also be collected and stored.

Other Information:
Ultimate Pet Nutrition™ and its third-party service providers, such as Google Analytics™, may also use a variety of technologies that automatically or passively collect information about how this Website is accessed and used (known as “Usage Information”). “Usage Information” may include the type of browser and device you used to access our Website, your operating system and application version, the web pages accessed by you, the time you accessed these web pages, preceding web page views, and your use of any features or applications on this Website. Statistical data like this helps us understand what is interesting and relevant to our Website users, so we can best adapt our content for our users’ benefit.

Ultimate Pet Nutrition ™ also automatically collects an IP address or other unique identifier information (“Identifying Information”) from the computer, mobile device, technology or other device (collectively, a “Device”) you use to access this Website. Identifying Information is a number that is automatically assigned to your Device when you access a website and/or its servers, and our technology identifies your Device by such Identifying Information. We may use Identifying Information to, amongst other things, administer this Website, help diagnose server problems, analyze trends, track users’ web page movements, help identify you and your shopping cart, and gather broad demographic information for collected use.

Cookies and Other Technology:

Like many sites, our Website employs cookies, JavaScript tags and Web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of our Website, recognize you and your access privileges, and track usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. We use both persistent cookies and third-party cookies. Persistent and third party cookies enable us to track and target the interests of our users to enhance the experience on our Website. Persistent cookies are used to make it easier for you to navigate our Website, and remain on your hard drive for an extended period of time. Third party cookies are only used for short-term tracking.

Most Internet browsers are initially set up to accept cookies. You can remove cookies by following the directions provided in your Internet browser’s “Help” file. If you reject cookies, you may still use our Website, but your ability to use some areas of our Website, such as a shopping cart, may be limited and may not function properly. For third-party cookies, you may opt-out of these by visiting the Network Advertising Initiative opt-out page.

Use and Sharing of Information

We use the information that we collect about you for a variety reasons, including the following:

We may share your Personal Information with parent entities, subsidiaries and affiliates of Ultimate Pet Nutrition™ for internal reasons, primarily for business and operational purposes. Except as otherwise provided in this Privacy Policy, we will not share any of your Personal Information with third parties without your specific consent. We may share non-personal information, such as user statistics or demographics, as specifically set forth in this Privacy Policy.

Our store’s payment gateway is hosted by WooCommerce. WooCommerce has access to aggregate data about our customers in order to assist WooCommerce in analyzing Website performance and making improvements to WooCommerce products.

In addition, all orders are processed through Network Merchants, LLC. The personally identifiable information Network Merchants, LLC acquires in processing payment transactions varies according to the nature of the transaction and the way in which merchants or financial institutions are using their payment services. It may include, for example, the amount of the transaction, the consumer’s name, credit card number and expiration date, checking account number, billing address, and shipping address.

Network Merchants, LLC uses the information collected to fulfill your requests for certain products and services, to process payment transactions, to facilitate billing, and otherwise deliver the payment gateway services. Personal consumer information is used to process payment transactions and for no other purpose.

Network Merchants, LLC stores transaction information on secure computers located in a locked data center. Only a small number of employees involved in the management of the data center have physical access to these computers. Where possible, Network Merchants, LLC encrypts information stored on their computers as a further measure of protection. Network Merchants, LLC uses state-of-the-art firewalls and other security technology to prevent their computers from being accessed by unauthorized persons. Information security is critical to our business.

NOTICE: Notwithstanding the foregoing, we may transfer and disclose information, including your Personal Information, Usage Information, and Identifying Information, including IP address, to third parties to comply with a legal obligation; at the request of governmental authorities; or otherwise to protect the rights, property, safety, or security of third parties, users of this Website, or the public.

Security and Your Information

Ultimate Pet Nutrition ™ uses reasonable safeguards to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring information for processing. However, please note that no electronic data transmission or storage of information can be absolutely secure. We cannot ensure or warrant the security of any information to you transmit to us.

Consent to Processing Information

This Website is governed by and operated in accordance with the laws of the State of California and the United States, and is intended for the enjoyment of residents of the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States.

By using this Website, or providing us with any information, you (a) acknowledge that this Website is subject to the laws of the State of California and the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories, in which the privacy laws may not be as comprehensive or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

Third Party Information

We may receive information about you from third parties that include our products or promotional offers if you opt-in to receive information from us.

You may also choose to participate in a third party app or social media site through which you allow us to collect information about you, including Personal Information.

How to Opt-Out of Target Advertising

If you do not wish to receive targeted advertising, you have the option to opt out. You can opt out by visiting the “Manage Subscriptions” tab at the bottom of any emailed advertisement. Opt out requests will be processed within ten (10) business days. Please note that even if you remove your information (i.e., opt out), you will still see our advertisements while browsing this Website or the Internet.

For California Residents

Many browsers have a “Do Not Track” feature that allows you to instruct websites that you do not want them to track your online activities. These browser features are not uniform, so we are not currently set up to respond to this feature.

California residents who have provided their personal information to us may request data regarding disclosures of their information to third parties for direct marketing purposes. Such requests may be submitted to us by email at [email protected] or at the following mailing address: Ultimate Pet Nutrition, 15760 Ventura Blvd., 7th Flr., Encino, CA 91436.

Please specify in your communication that you are making a “California Shine the Light” inquiry. We will respond to your inquiry within 30 days.

Our Children’s Policy

This Website is not directed to children under the age of thirteen (13). Children may not use our services, and we do not knowingly collect any personal information from children under the age of thirteen (13). We have no way of distinguishing the age of individuals who address our Website. If a child has provided us with personal information, the parent or guardian should contact us to remove the information and opt out of promotional opportunities.

Changes and Updates to our Privacy Policy

We may change this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon our posting of the revised Privacy Policy on this Website. Your continued use of this Website constitutes your consent to any changes made. We will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted your Personal Information, unless you later consent to a revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.


If you have any questions or concerns regarding this Privacy Policy please contact us at:

To reach us by email:
[email protected]

To reach us by phone:
Monday – Friday 5am to 7pm PST
Saturday – Sunday 6am to 4:30pm PST

Effective date: 3/22/18